Back in 2015, Wil had his mind blown by his first Aurora storm in Iceland. From that moment on, he was on a mission: make sure as many folks as possible could experience the breathtaking phenomenon. He dove headfirst into photography to help him show people how truly amazing the Northern Lights are, mastering the art of capturing the night sky, as well as landscapes and wildlife. Fast forward, and Wil has now seen the Northern Lights over 300 times and has helped hundreds of thousands of people see and enjoy this spectacle. Wil is now a professional Aurora Chaser, Stargazer and Photographer and has hosted events and workshops all over the world.

Wil’s social media has grown substantially over the years thanks to his photography and Aurora-chasing know-how. He's a data wizard, and able to pin point when the Aurora will be at its strongest, during the expansion phase, and give people pre-warning so they can be outside, ready to watch the display unfold. His Facebook page, Wil Photography, has over 245,000 followers, and his broadcast channel, Wil's Aurora Alerts, has more than 60,000 subscribers ready for those real-time Aurora updates straight to their inbox. Just imagine the excitement on Wil's Chasing the Aurora cruise in October 2025, where guests will get to experience in-person Aurora alerts on board, being told well in advance of when the Aurora will be visible to ensure they’re out on deck and ready to experience the stunning Aurora displays with Wil!